Watch out, Shutterstock—Getty Images is getting into NFTs.
Šios NFT—unique blockchain tokens that signify ownership—will be minted on the palmė blockchain, an Ethereum-compatible sidechain. Getty Images will draw from its collection of over 465 million images, including 135 analog photographs, with a focus on turning never-before-seen archival works into NFTs.
Primary and secondary sales for the NFTs will occur on Candy’s marketplace, which already has partnerships with Major League Baseball, NASCARir wwe.
According to a statement, Getty Images CEO Craig Peters sees NFTs as a way to tap into a new market and customer base, while Candy Digital CEO Scott Lawin sees the partnership as a way for Candy to offer new NFTs that touch upon culture and history, beyond the world of sports.
Photography NFTs have already carved out a niche separate from the world of Nuobodžiaujančios beždžionės, CryptoPunks, and Gerai Meškučiai. Photographers like Cath Simard, Elise Swopes, Randall Slavin, Aimos Vasquez, and Anna McNaught have sold photos for thousands of Ethereum (ETH) each, and OpenSea has a “populiarėjanti fotografija" Kategorija.
In the world of photography, NFTs also have been a prieštaringa tema, with some concerned about the energy consumption of various blockchains. But the ConsenSys-backed Palm blockchain claims it uses 99% less energy than the Ethereum Mainnet. Since launching last year, Palm also is compatible with the decentralized exchange Neiškeisti and the crypto wallet MetaMask.
The NFT community at large, however, appears less interested in photography and more interested in trading the metaversas or profile picture project of the week. Notably, the top 100 collections on OpenSea—whose marketplace still makes up the Didžioji dauguma of all NFT sales—does not include a single photography collection.
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Source: https://decrypt.co/100681/getty-images-to-launch-first-nfts-on-palm-through-candy-digital